In late January 2025, a group of 16 students enrolled in the Concrete Industry Management (CIM) programme at Texas State University attended the annual World of Concrete trade show in Las Vegas. This week-long event provided them with a unique prospect to engage in educational sessions, network with industry professionals, and participate in a scholarship competition[5].
The World of Concrete is the largest annual international event dedicated to the concrete and masonry industries, attracting around 50,000 attendees involved in concrete technology, equipment, and materials[5]. As one of only five universities in the country offering a CIM program, Texas State University has a special connection to the concrete industry, and regularly sends students to this and other conferences throughout the year to set them up for future success[5].
The importance of this event for students cannot be overstated. It offers them a chance to immerse themselves in the latest industry trends, technologies, and practices. With over 1,500 exhibits showcasing cutting-edge products, machinery, and technology, students get a first-hand look at the innovations shaping the future of concrete construction[1]. From sustainability-driven solutions to advanced construction tools, the expo floor provides a comprehensive overview of what’s current and what’s coming in the industry[1].
One of the highlights of the event for students is the opportunity to participate in hands-on workshops and technical sessions led by top industry experts[1]. These educational components allow students to expand their knowledge beyond what they learn in the classroom, gaining practical insights and skills that will be invaluable in their future careers. The education program at World of Concrete is extensive, offering more than 180 sessions covering a wide range of topics relevant to concrete and masonry professionals[14].
For many students, this trip represents their first professional conference experience, and frequently enough their first time traveling to Las Vegas. The CIM program at Texas State has established a tradition of taking students on a tour of the Hoover Dam on the Sunday before the conference begins[5]. This excursion not only serves as a team-building exercise but also provides students with a real-world example of the monumental impact of concrete construction.
Networking is another crucial aspect of the World of Concrete experience for students. The event brings together contractors, engineers, architects, suppliers, and manufacturers from across the globe[1]. For students, this presents an unparalleled opportunity to connect with potential employers, learn about internship opportunities, and gain insights into various career paths within the industry. Many students, like Claire Puckett from Texas State, use this opportunity to secure internships or make connections that lead to future employment[5].
The conference also includes special events designed to support students and young professionals in the industry. As a notable example, some students have the chance to compete for scholarships by presenting their knowledge and passion for the concrete industry to industry leaders[5]. While not all students win these competitions, the experience of preparing and delivering a presentation to hundreds of industry professionals is invaluable for their professional advancement.
Beyond the educational and networking aspects, the World of Concrete also features exciting demonstrations of groundbreaking equipment and techniques[1]. These live demonstrations allow students to see the latest innovations in action, helping them understand how theoretical knowledge applies to real-world scenarios. It’s one thing to learn about new concrete technologies in a classroom; it’s another to see them implemented on a full scale.
The importance of events like World of Concrete extends beyond individual student experiences. These conferences play a crucial role in shaping the future of the concrete industry by bridging the gap between academia and industry. By exposing students to the latest trends, technologies, and practices, these events help ensure that the next generation of concrete professionals is well-prepared to take on the challenges and opportunities that lie ahead.
Moreover, the concrete industry itself benefits from this influx of young talent. As noted in the Tilt-Up Convention and Expo outlook, there is a new wave of tilt-up construction on the horizon, fueled by extraordinary demand and an influx of new design and construction professionals[4]. Events like World of Concrete help to nurture this talent, ensuring a steady pipeline of skilled professionals entering the industry.
The concrete industry is also facing notable challenges, especially in terms of sustainability and reducing its environmental impact. Many sessions at World of Concrete focus on innovations in cement, concrete, and construction aimed at lowering the CO2 footprint of concrete[4]. Exposing students to these discussions and technologies early in their careers helps to instill a sense of duty and innovation that will be crucial for the industry’s future.
For universities with CIM programs, sending students to World of Concrete and similar events is an investment in their students’ futures. It’s not just about what students learn during the conference week,but also about the lasting connections they make and the inspiration they gain. Many students return from these events with a renewed passion for their studies and a clearer vision of their career paths.
As the concrete industry continues to evolve and face new challenges, events like World of Concrete will play an increasingly crucial role in educating and inspiring the next generation of industry leaders. By providing students with opportunities to attend these events, universities are not just enhancing their education but also contributing to the long-term health and innovation of the concrete industry as a whole.
